If you're targeting teens with a message about your product, service, cause or issue, it's a mistake to use only MySpace or only Facebook. [Read more...]
‘Lola’ new lifestyle magazine for Boston women
Boston-area Publicity Hounds will have a new magazine to pitch in November.
It's called "Lola," and the free magazine will debut in 800 locations throughout greater Boston.
Boston Globe Media, the publisher, calls it an "on-the-go lifestyle magazine that brings Boston women a best friend's take on everything and anything that can … [Read more...]
Tuscany Visioning Retreat needs promotion ideas
Kathy McCabe of Washington, D.C. writes: "My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat. "It's a week of personal reflection, goal-setting sessions and cultural encounters at a … [Read more...]
Fortune Small Business wants to know your financials
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue.
Most business journals, dailies and weeklies will cover a small business without that information. (See "How to Use Business Journals to Tell Your Story.") But if you're trying to get into Fortune Small Business, … [Read more...]
Copywriters: How to attract high-paying clients
I'm a student of direct-marketing sales copy, and I've been studying everything I can get my hands on.
One of my teachers is David Garfinkel, whose home study course I bought several years ago.
He emailed me tonight and told me about a [Read more...]
CD company needs ideas to target pet owners
Janice Roberts of Woodmere, New York asks: "I created a new kind of greeting card company called Happy 2B Music, Inc. We create and produce original music relating to various themes for particular niches of people, such as brides, moms-to-be, and pet lovers. "Each CD contains four original songs in a cute and colorful self-mailer with the lyrics … [Read more...]
Spiritual healers need publicity ideas
Mike New of Beverly Hills, California asks: "We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. "Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind … [Read more...]
Ergonomics consultants need publicity tips
Kay Richardson of Miami, Florida writes: "I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and … [Read more...]
Publicity tips needed for website about personal safety
Treg Stark of Delaware, Ohio writes: "For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. "While those who have purchased my safety program rave about it, I have … [Read more...]
How to promote an online gift registry for single women
Felicia Coley of Rochester, New York writes: "Over the holidays, I launched The Well-Heeled Society. It's the first online gift registry that's exclusively for single women. "With us being the 'it girls' thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our 'eligible single status', I have … [Read more...]
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