Shirley James of Ormond Beach, Florida writes: "A partner and I have developed an activity-based trading card for tween girls (ages 7-12) called, UgoGrl at http://www.ugogrl.com/. The cards encourage them to become physically active, mentally challenged, creatively inspired, and socially responsible. This is accomplished across six catgories of … [Read more...]
How to promote tutorials on how to speak Chinese
Alex Foo of Christmas Island, Australia writes: "I resigned from a prestigous job three years ago when I discovered that I could help people start Speaking Chinese in 58 minutes with no pen, no paper. "My dream is to help 957,000 people around the world start speaking some basic Chinese before the Beijing Olympic Games held in August this year. … [Read more...]
Gift adventure service for kids needs promotion ideas
Steve Mock of Henderson, Nevada writes: "I am an uncle who was trying to impress my nieces by making my gifts to them an adventure. "As a result, I've created my own company, Giftventure. It gives children a personalized week-long treasure hunt that comes in the mail. "At our website at [Read more...]
Online press releases help your ideal customers find you
People searching for solutions to their problems type phrases like these into the search engines:
"Relationship commitment issues" "Non-engagement letter" "Disgruntled employees"When you write press releases or articles that addresses your customers' problems, and then post them online, you can generate lots of attention, new … [Read more...]
Personal trainer for Boomers needs promotion ideas
Darcy Silvers of Bristol, Pennsylvania writes: "A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business. "He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the … [Read more...]
Decorators’ trade group needs publicity ideas
Nicka Stewart of Middletown, New Jersey writes:
"I started an organization with a partner last May. The Decorators' Alliance of North America offers professional affiliation, certification and continuing education for interior decorators. DANA is dedicated to the … [Read more...]
Fiskars’ word-of-mouth campaign a success
Here's an example of a clever PR campaign that relied not on traditional media coverage but on word-of-mouth buzz and a huge online community that just keeps growing. The campaign---sponsored by Fiskars, the company best known for it's orange-handle scissors, in conjunction with the Brains on … [Read more...]
Dryer vent cleaning company needs newspaper publicity
Publicity Hound Janice Bittner of northern Virginia writes: "Our company, Dryer Vent Wizard, cleans, fixes and installs dryer vents in an effort to help prevent dryer fires. I've sent at least three media kits to 10+ newspapers in our area over the last year that covered fire safety. I … [Read more...]
Songwriter needs to reach music supervisors, film execs
Tamra Engle of Oakland, California writes:
"I've worked for over 25 years as a musician. But the 'rock star' in the mirror is now in her late 40s, but still able to crank out tunes that TV, films and new media are willing to pay me for. I write songs to pitch to the few TV/film folks I am establishing relationships with.
"So my … [Read more...]
Disposable dental drill needs publicity ideas
Elbert Mackey of Austin, Texas writes: "I am interested in pitching a new FDA-approved disposable dental drill that consumers buy from us for $49.95 and which we, in turn, ship directly to their choice of dentists throughout the United States. The FDA prohibits the sale of dental devices to consumers. "Our one-time-use dental drill eliminates … [Read more...]
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