Chris Joy of Methuan, Massachusetts wants to know how she can promote her client, an old and well-established law firm that merged with another firm. The new firm is celebrating its fifth anniversary. From Nicole Lipson of Marietta, Georgia: "To celebrate five years, each lawyer could pledge five hours a month for the next year to do pro bono … [Read more...]
When Dan Collins had to drum up publicity for the opening of The Harry and Jeanette Weinberg Center for Women’s Health and Medicine at Mercy Medical Center in Baltimore, he stayed away from the cliche ribbon-cutting ceremony. Instead, he thought of as many news angles as he could. There were the "magnet physicians" the hospital had recruited and … [Read more...]
In the more than two decades I worked as a newspaper editor, I saw one special event planner after another moan and complain that the media didn't give them enough publicity to draw huge crowds--resulting in special events that were colossal flops. In many cases, it wasn't the media's fault. The event planners did it to themselves. Some of them … [Read more...]
Trade shows are great places to take reporters to lunch and to generate all kinds of publicity. Among the thousands of attendees at trade shows, you'll sometimes find hundreds of reporters who are hungry for stories about new products and interesting people behind the products. But you must do your homework. --Even before you pack your suitcase, … [Read more...]
If you're publicizing an event in Washington, D.C., be sure to submit your news to the Washington daybooks, the media's source of events. By doing so, you can reach hundreds of major media outlets at no charge.
While this is one method of driving the news cycle with a timely and newsworthy event, editors stress the importance of … [Read more...]
Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts.
From Toni Graeme of Victoria, BC, Canada:
"How about a brainstorming group with someone from the advertising … [Read more...]
It was a night of swashbuckling fun, complete with a pirate treasure game, foods of the Mediterranean and Caribbean seas, and even a special "Pirate's Pleasure" drink made with Goldschlager, triple sec and rum.
It was The Business Journal's annual Book of Lists bash at a downtown Milwaukee hotel on January 20, in honor of the several … [Read more...]
Doris Appelbaum of Milwaukee, Wisconsin owns a resume writing and career consulting business that will celebrate its 30th birthday in April. She wants to have an open house for clients but also wants to generate publicity for the anniversary without inviting everyone. She also needs ideas on how to play off the apple theme.
From Dave … [Read more...]
Yahoo didn’t need any clever publicity hooks to promote its 10th anniversary recently.
There was more than enough for the media to cover, including interviews with co-founders Jerry Yang and David Filo, who parlayed Yahoo Inc. from a college hobby into a full-time job. Today, the thirtysomethings are billionaires.
But … [Read more...]