If the business journal in the town where you live invites you to attend a meeting at the paper where you'll learn lots of tips on how to use the newspaper as a sales tool, you'd be crazy not to go. Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin for tipping me off to the invitation she received from [Read more...]
Publicity tips–Raleigh Pinskey coming to Wisconsin May 5 to speak to professional speakers
I've already reserved May 5 for Raleigh Pinskey. She's one of my favorite Publicity Hounds, and she'll be in Wisconsin to present a half-day program to the Wisconsin chapter of the [Read more...]
Pitch Jay Leno for special event publicity
Promise me that after you read this item, you won't pester Jay Leno's staff with a boring idea that could put his late-night audience to sleep. If you watch Leno, like I do, you know his "correspondents" travel far and wide to fun events where they can film whacky segments, from John Melendez going belly-to-belly with bikers at the Sturgis … [Read more...]
How to Generate Publicity at Trade Shows
Most people who exhibit at trade shows overlook a powerful publicity tool that's just waiting for their news. It's the trade show daily, the newspaper that offers a bird's-eye view of what's happening that day at the show. When I first attended the BookExpo America convention last year, I was kicking myself for not paying closer attention to the … [Read more...]
How to Create a Buzz with Special Events Publicity
As I watched Tiger Woods sink his putt on Sunday to win the British Open, I couldn't help but wonder whether the Porta Potties on the golf course at St. Andrews in Scotland had pretty toilet paper and delicate hand towels. I doubt it. But every time I watch golf on TV, I'm curious about what the Porta Potties along the course look like. That's … [Read more...]
Stop passing checks and passing it off as news
Publicity Hound Marilynn Mobley of Atlanta, Georgia writes with this comment about my advice two weeks ago to stop staging boring check-passing photos: "AMEN to your advice about how dreadful 'passing the check' photos are. I thought you might be interested to know that they can actually be dangerous as well. "Recently, I picked up a magazine to … [Read more...]
Danish company improves publicity campaign after tips from Hounds
Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, "The Publicity Hound's Tips of the Week," and you can read the question and all … [Read more...]
Don’t offer exclusivity for special event photos
If the situation warrants it, some Publicity Hounds like to give a particular story to their favorite media that reaches a large audience. If a certain newspaper or magazine knows they will get the story first, they will be more inclined to cover you--as long as it's a good story. With photos, however, that isn't necessarily the case. When … [Read more...]
Pitch “Before you go” info boxes
If you're publicizing an event, consider providing the media with a small summary of key information that can be included in a "Before You Go" box to accompany the main article reporters are writing.
Editors love using these boxes, which can include information such as how to order tickets, how to get to the event, where to park, … [Read more...]
Promoting a law firm anniversary
Chris Joy of Methuan, Massachusetts wants to know how she can promote her client, an old and well-established law firm that merged with another firm. The new firm is celebrating its fifth anniversary. From Nicole Lipson of Marietta, Georgia: "To celebrate five years, each lawyer could pledge five hours a month for the next year to do pro bono … [Read more...]