If you're looking for ways to meet your favorite local journalist in a relaxed a relaxed social setting, join your local press club. Press clubs promote journalism excellence through a variety of programs, activities and monthly meetings. Most members are from the working press, but plenty of PR people also belong. David Niles, former editor of … [Read more...]
Calling all event planners, and Publicity Hounds who are charged with generating publicity for a special event. Start paying attention to the TV news shows in your community that are sometimes desperate for guests It can mean the difference between no pre-event coverage and tons of it. One of the best places to look is the weekend news shows at … [Read more...]
If you're an author who does book tours or a speaker who's looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books? Sign up and find out … [Read more...]
Elaine Ellen Solart of Skull Valley, Arizona writes: "I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. "You hear 'follow your heart' but no one tells you how to do … [Read more...]
Here's a great idea on how to get media attention for your company's anniversary. The longer you've been in business, the more effective it will be.
Let's say you're celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they've seen the past two decades.
If … [Read more...]
I just hung up the phone after being part of tonight's "virtual telesummit opening reception party" for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I'm impressed! Before I started my business more than a decade … [Read more...]
Generating publicity for a big event this fall or winter? Don't put so much thought and effort into getting a big two-page spread---complete with photos, maps and a schedule of events---in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don't forget about securing a spot on event calendars. … [Read more...]
I attend a popular trade show each year where several people I know create fake press passes so they don't have to pay the hefty admission fee. It's easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry. If your organization issues … [Read more...]