Tips, Tricks & Tools for Free Publicity
By Joan Stewart
If you're still not blogging because you're not a very good writer, or you don't have time to write, here's an easy solution.
Dictate your thoughts about a topic into a hand-held recorder. Then, find an assistant to transcribe what you've recorded and---voila!---you've got a blog post.
I was talking to one … [Read more...]
If you're promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that's open to anyone regardless of whether they tweet---like a class, a book-signing, a fund-raiser, or a fashion show at a department store---check out [Read more...]
When I checked my email this morning, somebody who I know invited me to answer a question she had posted at LinkedIn. She was asking for suggestions on how to promote something. Just as I started to answer it, I noticed that she was asking for a private answer, not a public one. I stopped in mid-sentence, left the site and started doing something … [Read more...]
If you're planning a special event like an industry convention or a speaking engagement, even a teleseminar, invite the Twitter community to buzz about it. At the opening session, announce from the stage or your teleseminar call that participants who tweet about the event should use a hashtag, and then tell them what tag you want them to use. A … [Read more...]
Many of us on Twitter are racking up followers so quickly that we don't stop to think about those people who follow us, then click on "unfollow" when they read one of our … [Read more...]
The more addicted you become to Twitter, one of the fastest and easiest-to-use publicity tools, the more time-consuming and confusing it can … [Read more...]
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you'll make it big. Problem is, so are thousands … [Read more...]
I'm going to comb through my profiles at the various social networking sites where I participate to see if any of them contain the passwords I use for my bank accounts, websites and anything else online. The article "Forgot Your Password?" May be Weakest … [Read more...]
Which would you rather have? A guest appearance on "Oprah"? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post? Depending on what you're … [Read more...]
When I surveyed readers of my ezine two weeks ago, 84 people responded, and many asked me to explain what a virtual assistant is and how to find one. I'll explain that, and more, during an hour-long teleseminar "How to Find a Virtual Assistant to Help with Your Publicity Campaign" at 1 PM Eastern Time on Thursday, May 17. A virtual assistant is a … [Read more...]
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