Search engine optimization experts don't like the keyword density checkers that help you determine if you're using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you've written the release correctly---without stuffing keywords into the copy arbitrarily---the search engines will find it and reward … [Read more...]
If you're a member of Stompernet, the world's largest membership site for Internet marketers, and you're attending the Stompernet LIVE 7 event March 5-8 in Atlanta---or if you're attending as a member's guest---let me know. I'd love to meet you, say hi and maybe even buy you coffee. I've cut back drastically on travel because I hate airport … [Read more...]
The more inbound links to your website from authoritative websites, the more authoritative Google judges your own website and the more traffic it will deliver.
And you get extra points from Google as well as traffic if those links include hyperlink text. For example, if someone links to my website at PublicityHound.com, I'd much rather … [Read more...]
If you missed Tuesday's teleseminar with Tom Antion, my mentor, who explained his (and my) three-pronged strategy for business success---Internet marketing, public speaking and success principles---you can [Read more...]
Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines. Those strategies can … [Read more...]
If you're writing articles for EzineArticles.com, the big article directory sites, don't try to trick the search engines. The website is cracking down on keyword abuse and rejecting thousands of articles by writers, many of whom are trying to beat the system. Writers abuse keywords when they … [Read more...]
Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle? I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for themselves or their PR client, and all the … [Read more...]