Tips, Tricks & Tools for Free Publicity
Princess Grace once said this about Estee Lauder:
"I don't know her very well, but she keeps sending me all these things..."
Estee Lauder would mail her homemade cosmetics to celebrities she didn’t know. She'd even give them to stars she spotted on the street. The constant practice of gifting celebrities … [Read more...]
I've been a huge proponent of PRWeb, the press release distribution service, because of its great customer service and the rave reviews from publicists whose press releases get fabulous pick-up.
But I don't like what I'm hearing about the company's Press Release Police who are hassling writers like [Read more...]
Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching---in other words, pitching a blogger by creating a clever video in which you are shown delivering the pitch. Blogger Jeremiah Owyang, a web strategist shown here, posted … [Read more...]
Gail Sideman of Milwaukee, Wisconsin writes: "I'm what the business calls a veteran publicist and media relations professional who has landed quality hits, and believes she does a good job in explaining how a PR or publicity campaign works to those who have never been involved in one. "I outline the fact that an online newsroom is necessary and … [Read more...]
How are Publicity Hounds generating publicity by piggybacking onto the presidential primaries? Bloggers, how are you tying into the campaign to pull traffic to your blog? Speech coaches, are you critiquing the candidate debates? Leadership experts, are you commenting on Barack Obama's appeal? Did Hillary Clinton lose or gain points when she … [Read more...]
If you're on a shoestring budget, pay-per-placement PR isn't for you.
But if you have the money to spend, it can land you on a top TV show or in a top-tier newspaper or magazine quicker than if you tried to pitch yourself.
Rather than paying a publicist or PR firm a retainer, regardless of whether they generate publicity for you, … [Read more...]
Black Friday, the day after Thanksgiving, is aptly named as the day when retailers shift into profitability or move "into the black." But it can be like gold for Publicity Hounds. Here's why: First, the media are often working with skeleton staffs. Second, PR people and even some publicists take the day off. That means less competition for … [Read more...]
An article in Publishers Weekly says the Hollywood writers' strike is affecting authors by suspending production of the late night talk shows that … [Read more...]
What's a valuable, time-saving tool that every Publicity Hound should use?
Publicist Renee Young can tell you. Her client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on this morning's "Good Morning America" as a result.
If only Publicity Hound Joni Hubred-Golden could have been around to help avert a PR disaster for Ellen DeGeneres and the dog rescue group Moms and Mutts. Ellen, you may have heard, adopted a terrier mix dog named Iggy from the nonprofit dog rescue group Moms and Mutts. When the … [Read more...]
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