One of my newsletter readers writes:
"We've used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small … [Read more...]
Can your social networking profile pass the 10-second test?
How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting?
Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile:
It clearly passes the … [Read more...]
Write an unsolicited testimonial for additional publicity
If you love the products or services of a particular vendor, or you drop whatever you're doing to open an ezine you've subscribed to, let the world know. It could lead to publicity you never expected. That's what happened to me recently when author Carolyn Howard-Johnson's ezine arrived in my Inbox a few weeks ago. Her target audience consists of … [Read more...]
Sell how-to reports without a website, shopping cart or hassles
Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick---AFTER you pay, in some cases, several thousand dollars for the how-to information. I just discovered one of those how-to products that's perfect … [Read more...]
How to write a guest post for Copyblogger.com
If you're an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for [Read more...]
T-shirt companies need ideas to generate publicity, sales
This week, I received two Help this Hound questions from the owners of businesses that sell T-shirts. I'm including both of them here because their problem is similar---how to attract attention and generate publicity and interest for their shirts. Here are the two questions:
Andrea Ayers of Boulder, Colorado … [Read more...]
Life coaches: Offer tips on weathering the economy
Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist, made it happen, with some help from a sharp publicist. David was … [Read more...]
Publicist finds the perfect hook for inflight magazine pitch
When Seattle publicist Nancy Juetten told me about a clever hook she used to place an article about a client's product, a purse hook, in the holiday gift section … [Read more...]
Pitching ‘All Things Considered’? Pitch while the story is hot
If you're pitching National Public Radio's "All Things Considered," Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of … [Read more...]
Include special-interest weeklies in national publicity campaigns
In yesterday's ezine, The Publicity Hound's Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned … [Read more...]
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