I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
How to add social media consulting to your services
Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media.
You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income.
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you.
Here are 6 tips on how to generate publicity from breaking news.
Update: We'll be discussing these tips and many others during the webinar "[Read more...]
Why holding a press conference can backfire
You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
Columnist needs ideas on ethnic minorities & updating job skills
Here's a chance for publicists to generate some super publicity for their clients who are experts in workplace issues.
Mildred Culp, who writes the syndicated column called WorkWise, which appears in newspapers from The Miami Heralds to The Modesto (CA) Bee, needs sources in two areas:
Ethnic … [Read more...]
Employees, trying something new at work? Let columnist know
Are you trying something new at work?
Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn't involve software or social media.
If you're a business owner, pitch your employee. If you're a publicist, pitch a client.
WorkWise is syndicated from The Miami Herald to … [Read more...]
Don’t let PR clients insert damaging info into press releases
If you're a publicist or PR pro and write press releases for your clients, you're making a big mistake if you let your clients determine exactly what the final version of a press release will say---particularly if that release is … [Read more...]
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper?
Wondering how to use your Facebook Fan page to promote your product or service?
Trying to catch the attention of the … [Read more...]
Book on PR/social media perfect for wanna-be publicists
Occasionally, I'll get a call from somebody who thinks it might be "fun and interesting" to be in the world of PR, or a publicist. But they don't want to go back to college and spend more than $50,000 on a degree in PR or communications.
So they ask me what the best way is to break into the business. I suggest they follow the same people … [Read more...]
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