At least once a seek, somebody asks, "Where can I find a good publicist?" A far more important question should be, "What are the most important qualities I should look for in a publicist?" Once you know that, then you can start looking. Here … [Read more...]
Celebrity publicists: Interviewer will promote your clients
Celebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client's birthday party.
A top international entertainment news agency has hired freelancer Bill … [Read more...]
How would you rewrite this pitch for women’s magazines?
Juliet Hartley of St. Petersburg, Fla., writes: "I've been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don't hear anything back from them. It's very frustrating. "I'm attaching a copy of … [Read more...]
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for … [Read more...]
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That's why I have my own YouTube channel. Search engines are focusing on online video … [Read more...]
15 ways to publicize a major publicity hit
The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don't stop there. You also need to publicize your publicity. That's what Michelle Tennant of [Read more...]
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
Need a publicist? Ask jobless journalists + 16 other tips
If you want to launch a publicity campaign and you don't have the time to do it yourself, it's time to hire a publicist.
Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here's some general … [Read more...]
50+ (almost all free) websites to promote events
When it's time to promote a live or special event, do you rely on the same old websites to spread the word?
Posting on Craigslist, [Read more...]
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times' Small business blog has an interesting post about do's and dont's when working with a PR firm.
Jennifer Walzer, founder and chief executive of Backup My Info!, a company … [Read more...]
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