Tips, Tricks & Tools for Free Publicity
Joel Kweskin of Charlotte, NC, asks another question this week:
"I'd like to hear your Hounds' opinions on how to compensate publicists.
"Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there's a query to a business publication that results in a full feature article, … [Read more...]
National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue.
But here's an important caveat: Don't pitch to more than one show at the same time.
That was … [Read more...]
Karma Bennett, a publicist for Ulysses Press, asks:
"My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can't get reviews in the leading periodicals that review fiction since it isn't coming out in hardback.
"Some, but not all, of the stories have never been printed before. The … [Read more...]
Sept. 11 is the deadline for pitching your business woman's success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media.
Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and … [Read more...]
I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera.
This week, you get not one, but two videos. Each can best be described as, uh, a "teaching moment." Both authors start stumbling, right out of the gate.
In the first video, author Uri Man's comments are so inappropriate that he … [Read more...]
If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's … [Read more...]
Several readers saw the item in last week's newsletter about getting onto "Oprah" and wrote to tell me that they pitched ideas months ago and still haven't heard back from Oprah's producers. Can they assume their pitches are in the "deleted" folder? Never! While getting onto "Oprah" is always a long shot, I've heard of cases in which journalists … [Read more...]
When I created my profile on Facebook many months ago, I was reluctant to use the site because I found it incredibly confusing. Most days, I just ignored it. In the process, I missed numerous opportunities to start building a community of people who cared about … [Read more...]
If you write books, or you want to write one, don't even think about catching the attention of a major publisher unless you have what's called platform. The bigger your platform, the greater your influence and following. It's that simple. You can build your platform dozens of ways online and offline. One way is by having your own radio show. I … [Read more...]
This month's guest blogger Mark Macias, author of the book "Beat the Press: Your Guide to Managing the Media," shares terrific tips on how businesses can grab media … [Read more...]
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