When I surveyed readers of my ezine two weeks ago, 84 people responded, and many asked me to explain what a virtual assistant is and how to find one. I'll explain that, and more, during an hour-long teleseminar "How to Find a Virtual Assistant to Help with Your Publicity Campaign" at 1 PM Eastern Time on Thursday, May 17. A virtual assistant is a … [Read more...]
Virtual assistants can help with publicity
Virtual assistants can be one of the most valuable tools in your publicity campaign, freeing you from routine tasks that take time away from the really important duties like building strong relationships with the media. You can hire a virtual assistant for as little as $30 an hour. And here's the best part. Your VA doesn't have to work near you. … [Read more...]
Online printing company needs marketing ideas
Chris Kelley of Emigrant, Montana writes: I'm a publicist, and Andrew Field, the founder and CEO of PrintingforLess.com, the world's largest commercial online printer, is one of my clients. More than 50,000 customers nationwide—mostly small and mid sized businesses—annually visitor our … [Read more...]
NPR a great place for coverage of the arts
My daily newspaper, the Milwaukee Journal Sentinel, is among "the incredible shrinking newspapers" I wrote about a few weeks ago. I don't know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be. If your newspaper is also … [Read more...]
Why most Oprah fans need an ebook on how to pitch
Women's Wear Daily says the staff at "O, the Oprah Magazine" isn't pleased with Susan Harrow's new ebook "Get into O Magazine." And WWD doesn't seem to be either, based on this review. But reviewer Amy Wicks doesn't present a very convincing argument. Some of Susan's "secrets," she says, are "relatively commonsensical topics" that anyone can learn … [Read more...]
Press release tip to lure the media
I'm betting 9 out of 10 of you won't bother doing this because it's too time-consuming. But if you do, you'll see more media outlets using your press releases and calling you for interviews. This exercise is courtesy of Paul J. Krupin, whose company writes and distributes press … [Read more...]
Oprah’s magazine: A secret for getting into it
Here's an inside secret on how to get into O, Oprah's wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That's right---two years! If you're willing to stay the course and stay in touch with the magazine, you'll have a huge advantage over most other people who give up after two or three … [Read more...]
Publicists’ tips booklet deadline Dec. 31
If you read the item in this week's issue of "The Publicity Hound's Tips of the Week" about the Tips Booklet Anthology for Publicists, and you're interested in a clever idea that will help bring in more business, you'll want to know that the deadline has been extended to Dec. 31. If you missed the item, I explained how at least once a week, … [Read more...]
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you'll hear the word "No!" The persistent people who follow up, however, are sometimes the ones I write about in my ezine, "The Publicity Hound's Tips of the Week," or this blog. Last month, a publicist who had sent me a book to review … [Read more...]
Celebrity addresses can be yours for $1
I just got my hands on the mailing addresses for the agent, publicist or manager of these celebrities:
Jodie Foster Meg Ryan Maggie Gyllenhaal Diana Krall Elizabeth Perkins Ming-NaI received an email from ContactAnyCelebrity.com, … [Read more...]
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