Here’s an inside secret on how to get into O, Oprah’s wildly popular magazine.
Be willing to wait up to two years before the editors review your pitch and say yes. That’s right—two years!
If you’re willing to stay the course and stay in touch with the magazine, you’ll have a huge advantage over most other people who give up after two or three months.
Susan Harrow has interviewed publicists who regularly get their clients featured in 0, and people like you who have done it themselves—and that’s one of the secrets she discovered during her interviews. Here’s what else she learned:
–“The O feature got us into over 100 retail outlets,” says Denise Loren, whose company makes DVDs for dogs. The mention in O increased her business by 75 percent.
–Jeanne Fitzmaurice, whose website allows users to create their virtual likeness and produce it on gift items, says her team was filling about 100 orders a day. But after her story appeared in O, the orders skyrocketed to more than 500 a day during the month when the magazine was on newsstands.
–Genevieve Piturro, who founded the pajama project, a charity to give new PJs to poor kids, went from five chapters to 30 and growing. She got 9,000 new PJs donated and a donation of $5,000 after appearing in O.
They’re among the Publicity Hounds Susan Harrow interviewed for her new ebook “Get into O Magazine.”
Susan is offering the ebook along with other popular products and programs from more than 20 marketing & publicity experts, including me. Learn how to get publicity in every area, whether you’re publicizing a speaking engagement or trying to make your next book a best-seller.
The price goes up Thursday and the event ends Friday, January 12. Learn more here.
I’ll look for you in the magazine.
How easy is it to get a movie ad in Oprah’s magazine? I’ve seen movie ads such as The Astronaut Farmer in a few and I was wondering what it would take to get my movie into her mag.
Robert, I’m not sure what you mean when you say “a movie ad.” Paid ads are just that—paid.
I teach people how to get free publicity. Is your question is, “How do I get information about a new movie into the magazine as editorial copy?” If so, I suppose the same way you pitch any other story.
You either submit it at the website or you contact one of the editors.