My daily newspaper, the Milwaukee Journal Sentinel, is among “the incredible shrinking newspapers” I wrote about a few weeks ago.
I don’t know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be.
If your newspaper is also shrinking, coverage of the arts might suffer. So don’t forget about National Public Radio where you can find many shows that feature stories and interviews with artists, musicians and others involved in the arts.
Curious about the kinds of arts programs NPR features? Use the search box at the top of the homepage to search for “artists” and see what you find. NPR devotes a lot of airtime to the arts because it’s a topic that appeals to its mostly well-educated audience.
If your story idea falls under the category of the arts, NPR could be a publicity gold mine for you. But only if you know how the NPR labyrinth works, which is sometimes difficult.
Book publicist Lissa Warren, who has gotten dozens of her clients booked on NPR shows, recommends using the search box at the NPR website as a starting point to find out which shows might be the best fit for your topic. She was my guest on a teleseminar we called “How to Get Booked on NPR.”