Lisa Tomlinson from Oakland, California writes: "I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don't have a bricks-and-mortar shop, but our office … [Read more...]
Women’s online community needs promotion tips
Publicity Hound Kare Anderson writes: "I am co-founder of a new business that's going public in January, called SavvyHer. It's the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the community votes … [Read more...]
BoomerWomenBlog.com needs promo ideas
Lois Carter Fay of Massanutten, Virginia writes: "I just started a new blog, BoomerWomenBlog.com, that combines marketing ideas with Boomer Women. It's also set up to maintain contact with a women's group, Women's Forum, that I run in my local community. What's the best way to publicize my new blog and to generate heaps of traffic?" … [Read more...]
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a [Read more...]
Media bias: The ugly truth
It's amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I'd have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter this week, I admit the ugly truth, plead … [Read more...]
Online Politics 101: How to win elections
If you're working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy. Written by Colin Delany, editor in chief of [Read more...]
Celebrity addresses are easier to get with this service
Celebrity addresses are a closely guarded secret. So what do you do if you're hoping to contact a celebrity and ask if they'll appear at your special event? Getting contact information for the celebrity is next to impossible, but getting in touch with the people in their inner circle isn't. The best service for contacting a celebrity's agent, … [Read more...]
How to promote classical music company for babies
Publicity Hound Adam Adelman of Fairfax, California writes: "My wife and I have launched a company called Juno Baby and we're an award-winning and critically-acclaimed premium creator of infant/toddler music and media. "All of our original music was scored for and performed by actual orchestral musicians. All of the original music was written by … [Read more...]
Spinach crisis: Here are ways you can piggyback
News stories about the spinach-related E. coli outbreaks all over the United States offer lots of opportunity for savvy Publicity Hounds to piggyback onto this story. Here are some ideas off the top of my head: ---What's the effect on restaurants? Have they pulled spinach completely from their menus or are they using frozen spinach in place of … [Read more...]
Oprah needs gift ideas for magazines and “Oprah’s Favorite Things”
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show in December. They're known to her fans simply as "Oprah's Favorite Things." Last year, they included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a … [Read more...]