I'm starting a big promotion campaign for my free email course called "89 Ways to Write Powerful Press Releases" and I'm looking for ideas from my Hounds so I don't miss anything. I'm looking for: ---Contact information for bloggers and ezine editors who would be interested in this … [Read more...]
Embedded cartoon animates press releases
If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
Big magazines want your briefs
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page, they sometimes end up with a hole on … [Read more...]
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
PRWeb ends free service
PRWeb has discontinued its free press release distribution service which is probably just as well, because these freebie sites are usually worthless because your release isn't distributed anywhere. It's simply parked at a website. That means you have to pay at least $80 to have your … [Read more...]
Media bias: The ugly truth
It's amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I'd have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter this week, I admit the ugly truth, plead … [Read more...]
Ban these phrases from press releases
Slap me if you ever hear me uttering the phrase "thinking outside the box." I'm adding it to David Meerman Scott's list of most offensive and overly used words and phrases in press releases. (I interviewed David several months ago on [Read more...]
Press releases that include an incomplete tips list will send readers to your website
Web marketing expert Larry Chase has a dandy tip on how to lead people who are reading your press release online directly to your website: "I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read the remaining 7 tips. Very effective." Here's a press release … [Read more...]
Unsolicited press releases considered spam—but not by me
If you send an unsolicited press release, will journalists consider it spam? Most probably won't. But there's an interesting conversation about this topic at the Poynter Online blog. Amy Gahran, who … [Read more...]
Press releases with a video clip come alive
An online press release that includes a video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you extolling the benefits of your product or service. Here are other ways you can use video: ---Readers can watch you demonstrate a new product. ---They can see you interviewing a customer who has used … [Read more...]
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