A copyright symbol conveys the message "if you copy this without attribution you're in big trouble." So why would a PR person put a copyright symbol on a press release? Enough of them must because it turned up as one "10 dumb things … [Read more...]
Virtual assistants can help with publicity
Virtual assistants can be one of the most valuable tools in your publicity campaign, freeing you from routine tasks that take time away from the really important duties like building strong relationships with the media. You can hire a virtual assistant for as little as $30 an hour. And here's the best part. Your VA doesn't have to work near you. … [Read more...]
Writing press releases: 9 out of 10 miss this critical element
One of the most valuable elements of a press release---a link that lets the reader click through to a website---is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to … [Read more...]
Write press releases for spiders, not just for humans
When you write a press release, who is your target audience? a. Journalists b. Search engine spiders that crawl the Internet looking for copy that includes the keywords people are using to search for certain kinds of information c. Consumers and end-users who can find the release online, visit your website and download a free ebook, or maybe … [Read more...]
Writer of ghoulish Anna Nicole press release responds to criticism
Because this is a business blog, I have to be careful to mind my manners and not say anything that I wouldn't say in the executive suite of the same CEO who might be reading what I write here. I just learned another lesson about manners and good business. Respond thoughtfully and professionally when other bloggers or people who comment at this … [Read more...]
Press release tips from a Tennessee city editor
So you think your computer is ancient? Many journalists are working on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette in Tennessee in his list of tips titled "Have Pity on … [Read more...]
Video press releases alive and well
Will somebody please tell the folks over at ClickZ that video press releases are alive and well? A post yesterday indicated the writer wasn't aware of how often video is being used successfully in press releases. A link to an audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you … [Read more...]
Do Business in Your Bathrobe Day Feb. 12
If you're one of those entrepreneurs who's luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity.
Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your … [Read more...]
Press releases: How to make old news sound new
I just got a call from a Publicity Hound who asked how to make old news sound new. He's writing a press release stating that his state bar association drafted a resolution to support something that somebody else did. But they passed it on Monday. And today is Thursday. He might not have the press release done until tomorrow. So how can he make the … [Read more...]
Press release, marketing buzzwords to banish forever
Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases," has written … [Read more...]
- « Previous Page
- 1
- …
- 11
- 12
- 13
- 14
- 15
- …
- 19
- Next Page »