The spring's unseasonably cold weather here in Wisconsin--complete with wool socks, furnaces at full blast and hot soup for lunch--is a good reminder about one of the easiest ways to gerate publcity--by piggybacking your story idea off the weather. After sweating through a week of 100-degree temperatures a few summers ago, Publicity Hound John … [Read more...]
Give a wacky award
There's nothing funny about the campaign by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases.
But the Michigan Lawsuit Abuse Watch, a group that supports the anti-lawsuit campaign, made this Hound howl with laughter when I read a newspaper article recently about a contest it … [Read more...]
Publicize older workers
When my financial planner asked me a few months ago how old I expect to be when I retire and I said 75, she told me in so many words she thought I was nuts.
"I have the best job in the world," I said. "Why would I want to put The Publicity Hound out to pasture?"
I'm sending her an article I saw in a recent … [Read more...]