Tips, Tricks & Tools for Free Publicity
Karen Kalisek of Escondido, Calif. writes:
"WomensMedia.com a seven-year-old website that has undergone a major overhaul and is in the process of relaunching.
"We pride ourselves in offering 'expert advice for working women.' Currently, we have 30,000 unique website followers each month (20% of those are overseas), 10,000 follow … [Read more...]
One of the best ways to use video for publicity is to give visitors to your website the red-carpet … [Read more...]
Reporters are taught from Day One to always get pertinent details. Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on the top of a doorway and had a concussion. This amusing post by the Poynter Institute titled [Read more...]
Thanks to Publicity Hound George McKenzie for this tip, which you'll find in his "Free Publicity Action Plan." Use your competitor's online media room to generate publicity for yourself. Simply check the media room on their website. George says they’ll probably be crowing about their media successes (as they should). You can contact the media … [Read more...]
Back in September, just before McGraw-Hill published Maria Grace's book "Reel Fulfillment: A 12-step Plan for Transforming Your Life Through Movies," Maria worked with me to create a media kit that would scream "Read me!" She joined The Publicity Hound [Read more...]
Sotheby's Institute of Art in London and New York sent me a copy of their slick, beautiful 2006/2007 course catalog, which must have cost a fortune to produce. I plucked it from my mailbox this morning. As soon as I opened the envelope, I asked myself, "Why are they sending this to me?" I'm not an artist and don't want to be. I don't … [Read more...]
Write like you talk. That's the easiest way to communicate a message in a clear and compelling way. I harp on this repeatedly to those in my Mentor Program. Yet far too many writers build roadblocks when they write. They use stodgy words and phrases that slow down readers. Here are six writing roadblocks you should eliminate from your news … [Read more...]
Within the last several weeks, two projects have been driving me crazy: something I needed written very quickly, and a PDF document of an ebook that I need to update. But the Word file that I used to create the PDF was corrupted. It's possible to edit a PDF but it's time-consuming and it would have taken me weeks. I have found it virtually … [Read more...]
Do you know what book reviewers at newspapers and magazines do with those fancy press kits you send them? They throw them away. Or, if it's Bob Minzenheimer of the New York Times, he throws away the contents and takes the folders home to his kids. A panel of book reviewers told members of the Publishers Marketing Association's annual conference … [Read more...]
A frustrated Publicity Hound wrote to me recently, asking how she can write an interesting bio, even if she doesn't have any "newsworthy" accomplishments.
"How can you write a bio when you don't have an MBA, have never received any awards, and haven't appeared on TV or radio or in magazines?" she asks.
Bios or professional … [Read more...]
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