Tips, Tricks & Tools for Free Publicity
by Joan Stewart
If you're looking for a way to get the attention of top national journalists, pay attention to these four tips courtesy of Mahesh Grossman, author of the book "Write a Book Without Lifting a Finger":
--Relationships are the name of the game.
--You need to be your own publicist.
--Try to tie in with the … [Read more...]
by Joan Stewart
These days, your good name can be damaged within a matter of minutes.
It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it's picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from friends and business contacts, … [Read more...]
by Joan Stewart
Meg Weaver of Wooden Horse Publishing wants Publicity Hounds to know about these five new magazines, or those planning to launch soon:
--My House in the Mountain States is the first in a series of "My House in..." shelter magazines by McGraw-Hill, consisting of regional magazines … [Read more...]
by Joan Stewart
Proteges in The Publicity Hound Mentoring Program heard me lecture recently on the "side-door strategy" to publicity during a teleseminar I hosted just for them. Even though I've always understood and promoted the concept, I first heard the phrase "side-door strategy" when I read an article by publicist Jodee Blanco.
The "side-door … [Read more...]
by Joan Stewart
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, "The Sopranos."
That's why the entire special section that profiled South Jersey, featured in a recent issue of US Airways' Attache magazine, was such a pleasant surprise.
"In the … [Read more...]
by Joan Stewart
Think about the last pitch you emailed to a journalist, or sent by snail-mail letter.
How long was it?
If it was longer than a paragraph or two, the journalist might have hit the "delete" key or thrown the letter into the wastebasket. Or if you started your phone pitch with "let me fill you in on a little background," I'll bet you … [Read more...]
by Joan Stewart
I confess to watching most of "Who's Your Daddy?", Fox's maudlin melodrama in which a blonde babe tries to pick her biological father out of a line-up of seven men and pocket $100,000. She guessed correctly, of course.
Adoptive parents and others, including the National Council for Adoption, pleaded with Fox's 182 affiliates not to air it. … [Read more...]
by Joan Stewart
Beth Ann Black of Coppell, Texas has a client, a large group of specialty veterinarians--all for animals--that will celebrate their fifth anniversary this spring. She wants fun promotional ideas, beyond the one they've already thought of: hosting an open house where current and potential clients bring teddy bears to be examined so the doctors … [Read more...]
by Joan Stewart
The more you pitch to large magazines and newspapers, the stiffer the competition for an editor's attention.
That's why placing stories in alternative publications can be so much easier--and sometimes more effective. They have a ready-made audience for your topic, regardless of how obscure it is.
Check out the [Read more...]
by Joan Stewart
Sharon Dotson of Bayou City PR in Houston, Texas wants to know how to get a client onto “The 700 Club,” a live TV program that airs weekdays from The Christian Broadcasting Network’s (CBN) broadcast facilities in Virginia Beach, Virginia. Hosted by Pat Robertson, the program focuses on Christian ministry.
From Sandy Dumont of Norfolk, … [Read more...]
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