Attorneys have more disdain for the media than any other group of professionals I can think of. "Don't talk," they tell their clients who have just been sued or charged with a crime. "No comment," they tell reporters who ask about a big case they're defending. That's why I was delighted to read about the successful publicity campaign launched … [Read more...]
Piggyback onto Harry Potter publicity
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for "Harry Potter and the Half-Blood Prince." ---Therapists and grief counselors can be the local angle to this national story by commenting on how … [Read more...]
Pitch college newspapers
If you want publicity that reaches the 18-to-22-year-old crowd, take advantage of the powerful reach of college newspapers. But don't use the same pitching tactics you use with weekly and metro newspapers. For one, reporters at college newspapers are difficult to reach in the morning. That's because many of them study or party late into the night. … [Read more...]
Piggyback Publicity onto Hot Summer Movies
Keep your eyes open for summer movies that might help you create publicity for your product, service, cause or issue.
It's Just Lunch, an international dating service that gives clients a chance to meet over lunch, uses this strategy to get phenomenal publicity.
It recently surveyed 2,774 East Coast singles on whether they found … [Read more...]
Use the independence theme
Right now, in newsrooms and at TV and radio stations all over the U.S., assignment editors are groaning about having to come up with local stories for the Fourth of July. Even worse, July 4 falls on Monday. That means that in addition to a big Sunday paper, editors have the holiday edition to worry about. And they must have most of their feature … [Read more...]
How to pitch to USA Today’s technology columnist
Kevin Maney, USA Today's technology writer and tech columnist, doesn't cover daily breaking news, individual product pieces, product announcements or product reviews, unless "they are mind-blowing." But he wants PR people to let him know about up-and-coming technology that is just coming out of labs and factories, as well as tech trends in other … [Read more...]
Find your way into weather stories
The 10 tomato plants in our garden, including two heirloom tomato plants, are wilting. And the basil just sits there looking helpless. If this newsletter is late today, it's because I've been in the garden for the last several days giving a hearty drink to the green beans, beets, carrots, radishes, peas, spinach and three rows of lettuce. The … [Read more...]
How to get into Entertainment Weekly
The best publicist is one who understands that the media is their first client, says Carole Willcocks, Los Angeles bureau operations manager of Entertainment Weekly. If the publicist's other client happens to be a hot-shot entertainer, that can be difficult. If you represent entertainters who want to get into Entertainment Weekly, read this … [Read more...]
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled "The 10 worst Journalist Faux Pas You Can Make." I highly recommend three sessions: … [Read more...]
Pitch your products for holiday gift guides
If your product or service would make the perfect Christmas gift, now is the time to pitch many of the major magazines that have special holiday gift sections and work several months ahead. But how do you know which publications are doing gift guides? Or which are doing feature stories on products that make great gifts? Or which publications … [Read more...]
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