My friend, TV reporter Shawne Duperon, has fabulous ideas on how to get TV people interested in your story. In her ezine this week, she featured the following question from Chris Jamieson of the Washington Council for Prevention of Child Abuse & Neglect: "I work in the child … [Read more...]
Radio, TV talk shows need emergency guests
If you've been a guest on a TV or radio show and you'd love to make a return visit this summer, here's a quick way to get the producer's attention. Offer to fill in if a guest cancels or runs into travel problems. Radio and TV talk show hosts dread having to fill an entire hour when a guest fails to show up, and you could be the one to save them … [Read more...]
Cosmetic surgery pitches don’t need a tie-in to celebrities
Pitching a story about cosmetic surgery? If so, you no longer need to tie it to a celebrity, says the may 15 issue of PR Week. Coverage on all types of procedures, including nose jobs, skin peels, tummy tucks and breast augmentation has become mainstream. The media are also devoting more … [Read more...]
Trade press editors know what they want, so follow these 10 tips
If you're pitching the trade press, one of the biggest mistakes you can make is telling an editor that you just bought an ad. Most reputable trade press editors don't care, and like their brothers and sisters at consumer magazines and newspapers, they will be insulted that you mentioned it. That's one of 10 tips offered by Bob Milroy, the … [Read more...]
Ladies’ Home Journal editor offers pitching tips
If you're pitching the Ladies' Home Journal, adhere to its three-month lead time. So says Julia Kagan, the health director at the magazine, whose pitching tips were featured in an article at the Media Insider blog. Other things you should know: The magazine prefers news tips, not how-to … [Read more...]
Tips booklets: Perfect marketing tool in a crowded market
Paulette Ensign, the Tips Booklet Queen, makes a great suggestion for Realtors, mortgage brokers and others who work in crowded markets, particularly where business is slowing … [Read more...]
Airline magazines rely on freelancers–so pitch them
If you want to get publicity in one of the inflight magazines, you should cozy up to freelancers who write for those publications. That's one of several tips in the May 1 issue of [Read more...]
Writing a White Paper easier than it used to be
You? Write a White Paper? A long, boring treatise that lands like a thud when you plop it on your desk? A thick report stuffed with pie charts, bar charts, graphs and industry lingo? Just the sound of it can trigger nightmares about your days writing high school term papers. Why would you want to write one of THOSE? You wouldn't. But here are … [Read more...]
Gift List includes press release writing, distribution services
The Gift List, the fee-based service that provides leads on media outlets planning special coverage of things that make great gifts, will now write your news releases and distribute them to the media.
That means people who sell various products and services no longer have to … [Read more...]
BookExpo America will feature journalists galore
If you're attending the giant BookExpo America convention in Washington, D.C. May 18-21, pay attention to the journalists, book reviewers and other media people who will be there, keynoting or speaking on panels. I found these names while paging through the convention program. This list … [Read more...]
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