If you want to get publicity in one of the inflight magazines, you should cozy up to freelancers who write for those publications.
That’s one of several tips in the May 1 issue of PR Week. The article says freelancers tend to be more responsive and a slightly easier pitch than, say, high-end travel magazines, especially if you can come up with a trend that involves hotels or other destinatons.
I think it’s also a lot easier to catch the attention of freelancers, instead of busy editors at these magazines who are inundated with mostly useless pitches.
Other tips from the article:
- Because so many travelers flip through these magazines, you must be sure your visuals are good.
- Focus on destinations a particular airline serves.
- The magazines trigger a lot of impulse purchases, so be sure to include your website URL in your pitch.
Here’s an article I wrote that includes more pitching tips and where to find contact information for editors at more than 30 inflight magazines.