It's a great day to be a PR person and a bad time to be a journalist. So says the March 20 issue of PR Week, in an article commenting on the third annual State of the Media Report written by the … [Read more...]
Parenting tips needed by the media, so pitch story ideas about children
If you're an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don't forget the kids. I don't have children. But while at the local library last week, I paged through three magazines for parents, including [Read more...]
Liberal media on the rise—Here’s how to pitch
The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq. Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it's a great time for Publicity Hounds to pitch. PR … [Read more...]
People magazine will listen to pitches even if you aren’t a celebrity
The March 13 issue of PR Week includes an interview with Larry Hackett, managing editor of People magazine, who says you don't have to be a celebrity to get into … [Read more...]
InformationWeek editor offers pitching advice
Rob Preston, the new editor in chief of InformationWeek, feels a sense of urgency in showing readers how consumer products are starting to drive their jobs. "We are going to be upping our coverage a notch in the sense of urgency and depth," Preston said. "That is going to be the overall … [Read more...]
Publicity tip–What to do when the media won’t cover a runner, walker coming through your town
When I worked in the world of newspapers more than 10 years ago, we'd get the occasional call from a publicist telling us that somebody was walking, or running, or getting down on his hands and knees and pushing a peanut with his nose through our town, and they wanted us to cover it. You can guess what our answer was. So I wasn't surprised when … [Read more...]
Publicity tip–To improve your pitches, think like a freelance writer
Mike Spinney of The Horn Group has the perfect solution for PR people who are stuck with drab, uninspired ideas that turn into lifeless pitches. Think like a freelance writer, his blog post says. "Forget about the … [Read more...]
Publicity tip–Get inside the minds of journalists by reading Al’s Morning Meeting which offers story ideas worth stealing
Ever wish you could get inside the minds of journalists to watch how they think? Puzzled about what journalists consider news because it bears no resemblance with what you think is newsworthy? How would you like an inside track on what could be the next hot story of the day? And wouldn't it be cool if you could pitch that next hot story to … [Read more...]
Publicity tip: What to do when newspapers view you as competition and won’t cover your news
A reader just emailed me with this question: "I live in the Caribbean and am publishing a Real Estate Guide. However, there are two major dailies in my country and they are very territorial and do not want to feature my company or my magazine because we are indirect competitors. "I sent one of the dailies a press release and it published about … [Read more...]
Publicity tips on how to be the local angle to the Olympics coverage
I can hardly tear myself away from the Olympics coverage on NBC. I know, I know. The ratings were never lower, and most of you are a lot happier watching "[Read more...]
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