If you or the boss are aching to get into the Harvard Business Review, the management bible, check out these pitching tips from Deputy Editor Karen Dillon, courtesty of Marketing … [Read more...]
Unusual product packaging is worth publicizing
"How do I open this damn thing?" I ask myself in frustration at least once a week. I'm trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just bought. If my … [Read more...]
Small newspapers prospering, so contact them now
Amid all the grim news we've been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the … [Read more...]
Book marketing: Pitch high-traffic, niched websites
Here's a great success story on how authors can get exposure at high-traffic websites by writing a regular column. Mike Archer of Firebomber Publications emailed it to me and I'm reprinting it here. My 'Firebombers Incorporated' novels relate the adventures (and misadventures) of a … [Read more...]
‘The Secret’ offers publicity opportunities galore
You've heard of the "The Secret," haven't you? It's the best-selling hardcover book and DVD that tells people how to achieve what they want from their relationships, jobs, finances and future through positive thinking, gratitude for what they have, and envisioning what they want. And Jim Labadie, who coaches personal trainers, has a terrific idea … [Read more...]
Advertising Age editor offers pitching tips
About 280,000 marketers—the majority of them client-side—pay to get Advertising Age every week. Plus, hundreds of thousands more look at the website. Check out Marketing Sherpa’s exclusive interview … [Read more...]
Online printing company needs marketing ideas
Chris Kelley of Emigrant, Montana writes: I'm a publicist, and Andrew Field, the founder and CEO of PrintingforLess.com, the world's largest commercial online printer, is one of my clients. More than 50,000 customers nationwide—mostly small and mid sized businesses—annually visitor our … [Read more...]
Pitching tip: Join the conversation first
Shel Israel, co-author of the blockbuster Naked Conversations, has helpful [Read more...]
Voiceover talent needs ideas to promote himself
Ginger Bell of Tyler, Texas writes: "After spending 20 years in radio, my husband launched his own production studio five years ago. With a 'voice like God' and a smooth delivery, he has stayed fairly busy creating commercials for local radio and television production departments and providing voiceovers for commercial shoots. He even has acquired … [Read more...]
NFL playoff games a chance to generate publicity
Even if you're not a football fan, you might be able to generate publicity from today's two big NFL playoff games. The Chicago Bears host the New Orleans Saints in Soldier Field for the NFC championship, and the New England Patriots travel to Indianapolis for the AFC title. Publicity Hound Jennifer Spies of New Philadelphia, Ohio, tipped me off … [Read more...]
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