If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
Religion in the workplace a trend story worth pitching
The Spring issue of The Public Relations Strategist, published by the Public Relations Society of America, has a fascinating [Read more...]
Pitch freelancers to increase your publicity hits
Start forming relationships with freelance writers if you want publicity. Many of them write articles for a variety of publications, which increases your chances for publicity. If they interview you for one article, they might rely on your expertise for another article for a different publication. [Read more...]
New Age, self-improvement, mind-body-soul radio show database
If you're an expert in any one of these four areas, you may have had a difficult time getting booked on radio shows: --Inspirational --New Age --Self-improvemenet --Mind-body-spirit Reiki, energy healing, aroma therapy, feng shui, using essential oils for healing and pampring, mysticism, channeling, chanting, horoscopes, numerology, palmistry … [Read more...]
Michigan driver’s ed school needs publicity ideas
Roger Pozeznik of Kalamazoo, Michigan writes: "I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It's frustrating to see that they have full classes. "The school I work for is very well-known on the east side of the state and they are in … [Read more...]
‘Nightline’ appearance traced back to ezine
If you're wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my [Read more...]
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you're on the presidential campaign trail, that suit … [Read more...]
Forbes.com editor offers 6 pitching tips
I'm starting to sound like a broken record:
Read the magazine, read the magazine, read the magazine before you pitch.
If you want to make it into the online version, read the website, read the website, read the website.
PR people still don't get it. So says [Read more...]
Harvard Business Review pitching tips
If you or the boss are aching to get into the Harvard Business Review, the management bible, check out these pitching tips from Deputy Editor Karen Dillon, courtesty of Marketing … [Read more...]
Unusual product packaging is worth publicizing
"How do I open this damn thing?" I ask myself in frustration at least once a week. I'm trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just bought. If my … [Read more...]
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