Michael Smart, national news director for Brigham Young University, generated fabulous publicity for the university several years ago just as the show "Survivor" was debuting on CBS. "We had an honors class at BYU … [Read more...]
Organic industry should be pitching right now
An article in the Oct. 1 issue of PR Week says recent recalls of Mattel toys and microwave popcorn presents the perfect opportunity for companies that make non-toxic, eco-friendly and organic products to generate publicity for their brands.
Here are some ideas to get you started:
---Restaurants can publicize organic menu … [Read more...]
Meet reporters at ‘New York’s Funniest Reporter’ contest
I look for every opportunity to help you connect face-to-face with journalists, and this one sounds like fun. Six New York-area journalists and broadcasters will take to the stage in a stand-up comedy competition that will raise money for Operation Uplink, a charity that supports U.S. … [Read more...]
Freelance writers need more lead time
Have a great story idea that you want to pitch to freelancers? If so, give them enough time to work with their client publications. Don't expect to pitch, then hear from them immediately about whether they're interested. That's one of the tips from freelance journalist Helen Chang, who has contributed to Time, BusinessWeek, San Francisco … [Read more...]
Halloween story ideas should be pitched now
If you sell a product or service related to Halloween, or you're promoting a cause or issue that ties in, start pitching your story ideas now. Halloween-related stories and magazine covers started showing up as early as Labor Day this year, as the popularity of the holiday seems to grow each year. Halloween is the second largest retail … [Read more...]
Press clubs: Logical place to meet journalists
If you're looking for ways to meet your favorite local journalist in a relaxed a relaxed social setting, join your local press club. Press clubs promote journalism excellence through a variety of programs, activities and monthly meetings. Most members are from the working press, but plenty of PR people also belong. David Niles, former editor of … [Read more...]
National Publicity Summit success story
Have you ever had these kinds of nightmares? ---You're taking a final exam for a college course, and it suddenly dawns on you that you've never attended one class. ---You're going about your business, usually at work or in a public place, and realize you aren't wearing any clothes. ---All your teeth have fallen out. Dream expert Lauri … [Read more...]
Donate a prize for publicity at ProBlogger
There's a clever promotion that's tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to … [Read more...]
Announcements aren’t news, so stop announcing
My skin crawls every time I see somebody "announcing" something in a press release or a news story. They act as though the announcement is the news when, in fact, it isn't. The content of the announcement is all anybody cares about. That's why I'd love to ban the words "announce, announced, announcing" and "announcement" from publicity campaigns … [Read more...]
Charlotte Observer business section pitching tips
If you're trying to pitch the Charlotte Observer with your business story, first watch this short interview with business editor Patrick Scott. It's courtesy of videographer John Easton, who will be providing … [Read more...]
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