Milan Stevanovich of Detroit, Michigan writes: "Michigan just passed a 40 percent rebate to companies filming movies and TV programs in the state. If you use Michigan companies and labor, you get a 40 percent instant rebate after production---big savings for number-crunching entertainment financiers. "For the last three weeks, my associates and … [Read more...]
What else should American have done after canceling flights?
Here's the list of public relations tactics American Airlines adopted after canceling more than 3,000 flights this month: According to PRWeek, it: ---Enlisted its seven-person PR team, other staffers and Weber Shandwick, its PR firm, to inform the public about the reasons for the delay. ---Handed out press releases to customers at some of its … [Read more...]
American Airlines’ canceled flights a publicity op
American Airlines' more than 1,000 canceled flights this week offer a chance for business travelers and others to piggyback off this news story. The airlines canceled more than 930 flights today, stranding tens of thousands of travelers in airports throughout the U.S. More than 570 flightsw are expected to be canceled on Friday, with the schedule … [Read more...]
Pitch stand-alone photos ideas to weekly newspapers
When Tom Holubowicz wanted publicity recently for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick 'n Save supermarket to buy bananas for Monkey Pox, his "flavor of the day." The recipe calls for bananas, custard and chocolate-covered peanuts. Before he left, he called The News Graphic, his local weekly … [Read more...]
Publicity plan should target blogs and ezines
Don't miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list … [Read more...]
‘Help a Reporter’ connects journalists, sources
If you're hoping to connect with journalists and broadcasters who might interview you for a story, or include you in a TV show they're planning, here's another resource. It's a website called "If I can Help a Reporter Out," and it was created by Peter Shankman, owner of a New York PR firm. His many journalist friends send him queries regularly … [Read more...]
Pitching online newspapers worth your time
Many publicists pay more attention to pitching reporters at print publications like daily newspapers, and less time pitching reporters who write for the online versions. Here are four reasons why that's a mistake: 1. Newspapers are continuing to tighten their print publications because of the high cost of newsprint. 2. Some smaller daily papers … [Read more...]
How to get your product into celebrities’ hands
Princess Grace once said this about Estee Lauder:
"I don't know her very well, but she keeps sending me all these things..."
Estee Lauder would mail her homemade cosmetics to celebrities she didn’t know. She'd even give them to stars she spotted on the street. The constant practice of gifting celebrities … [Read more...]
Reality TV shows: How to sell your idea to Hollywood
Everybody, it seems, wants their own reality TV show like American Idol, The Apprentice or Project Runway. But how do you break into the lucrative world of reality TV, whether you've got an idea for a multi-million-dollar series or a low-budget niche show on cable? Be in West Hollywood from 7 to 10 p.m. on Monday, March 3. That's when [Read more...]
Meet journalists at writers conference in April
Here's a great tip for getting some face time with journalists, courtesy of Mitch Davis of Expertclick: The Online Yearbook of Experts. He'll be at American Society of Journalists and Authors 2008 Writers Conference in New York, April 11-13. It's a perfect venue … [Read more...]
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