This month's guest blogger Mark Macias, author of the book "Beat the Press: Your Guide to Managing the Media," shares terrific tips on how businesses can grab media … [Read more...]
PitchRate matches sources, journalists and rates your pitch
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides … [Read more...]
My #1 tip for getting onto ‘Oprah’ & other big TV shows
At least 7 out of 10 Publicity Hounds who beg me to help them get booked on "Oprah" or other big TV shows have no business being there. Either their topic isn't a good fit for the show, or they can't articulate a convincing pitch in 15 seconds or less. Yet they continue to flood the producers with lousy pitches, thus labeling themselves … [Read more...]
Product for heavy Christmas tree ornaments needs publicity
Shannon Hein of Fort Collins, Colorado writes:
"I am helping a friend promote Branchies, a product she invented that lets people hang heavy objects on their Christmas trees.
"They attach easily to the trunk of your Christmas tree and support very heavy and bulky ornaments. They are a great way to transform your … [Read more...]
Obama inauguration donors: Pitch to your local media
President-elect Barack Obama's transition team is appealing to campaign donors and others to contribute to the Inauguation festivities, which will cost at least $40 million. If you'll be ponying up money to help, you could pitch the story to your local media. If you know the names of other individual donors or businesses in your area that are also … [Read more...]
Pitch an entire segment for the morning TV talk shows
If you're trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event---and then sweeten your pitch by offering similar products. That's what Liz Murphy of [Read more...]
Life coaches: Offer tips on weathering the economy
Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist, made it happen, with some help from a sharp publicist. David was … [Read more...]
Publicist finds the perfect hook for inflight magazine pitch
When Seattle publicist Nancy Juetten told me about a clever hook she used to place an article about a client's product, a purse hook, in the holiday gift section … [Read more...]
Offer advice on how businesses can cope in a bad economy
Here's a great example of how a smart Publicity Hound is passing along tips for small business owners who want to make sure their clients pay their bills. Margie Zable Fisher of Zable Fisher Public … [Read more...]
Find a freelancer with SPJ freelancer directory
Here's another great resource for Publicity Hounds who need to outsource work to freelancers. Consult the Society of Professional Journalists' online freelancer directory, a listing of more than 600 members. You can search by state or specialty. Members include writers, photographers and … [Read more...]
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