Thanks to TV producer Shawne Duperon’s excellent newsletter Shawne’s TV Guide, for this timely story idea: politics in the workplace.
Shawne suggests you pitch the idea to your local TV stations, daily and weekly newspapers, and bloggers who cover your industry. It’s too late for trade publications but still a great opportunity for publicity in business journals.
Shawne suggests these talking points:
- Is it safe to talk politics in the office?
- Is it unavoidable?
- How loud and frequent is the conversation in your workplace?
- Does your organization have a policy about discussing politics with clients or customers?
- What’s the proper office etiquette?
I suggest these:
- Do you have policies governing T-shirts, campaign buttons and bumper stickers inside the office?
- Are you a sole proprietor? If so, do you ever discuss politics with your clients or customers? If not, would you consider discussing it if you knew that you and a client or customer are backing the same candidate?
- Do you make your political affiliation known on social networking sites like Twitter and Facebook, and comment about things like the presidential debates and the campaigns? Have you gotten any flack from people who following you and disagree?
- What about LinkedIn, the social networking site that’s strictly for business? If somebody asks a question on LinkedIn about something pertaining to politics, do you make your political views know without fear of alientating your connections? I’ve seen a few political questions that have led to political debates that have no businesses on a site like this one.
Keep this story idea in mind for when you’re creating your publicity plan or media plan in the years ahead, even when you have hot local or statewide contests.
Shawne is one of my favorite Publicity Hounds. We teamed up and brainstormed more than 200 story ideas you can pitch to print and broadcast media when we presented teleseminars on 116 WOW Story Ideas from January through June and 103 Sizzling Story Ideas from July through December.