Tips, Tricks & Tools for Free Publicity
Lots of books on PR dole out advice on how to generate publicity, but few encourage the reader to take the next step needed to reach a particular goal.
Power Up with PR---A publicity guide for artists by Jackie Abramian does just that. The … [Read more...]
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else … [Read more...]
If you want publicity in traditional media for a food-related story, don't miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here's a quick summary, but please read the entire … [Read more...]
It's a strange time of year to be asking for photos of giant fruits and vegetables, but that's exactly what USAWeekend magazine wants. Yesterday's edition invites gardeners to mail photos of large specimens. The magazine will announce entries on its website and might even publish them in a book. Photos don't have to be from this year. Include … [Read more...]
Jill Cranford of Livermore, Colo. writes: "My company, Stone2Furniture, which makes indoor and outdoor furniture from stone, is having an Ugly Patio Furniture Contest and we'll be giving away a set of our stone furniture valued at $4,100. The contest runs through August. "So here I am with the rules drawn up, and it's live on our website and in the … [Read more...]
The next time you have problems with your toilet, just check in with Scott Soncray, aka The Twitter Plumber, who goes by @stoncray. Scott, director of communications for a nonprofit, is one of the thousands--perhaps millions of Twitterers--who helps a fellow … [Read more...]
If you have a consumer product that would make a great gift for Mother's Day, Father's Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that you buy an ad. And in many cases, … [Read more...]
If you're strapped for cash and can't afford a professional photographer, and you need a photo because you want to promote something on Facebook or another social networking site, what's the next best alternative? The Milwaukee Journal Sentinal offers tips from three professional … [Read more...]
If you sell freelance articles to newspapers or magazines and you'd like to make a little extra money selling accompanying photos, but you're a lousy photographer, this is your lucky day. I just got off the phone with Linda Martin, production coordinator for … [Read more...]
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