If you're like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy [Read more...]
Solution for ugly photo ribbon on Facebook fan pages
If you haven't converted your Facebook Fan Page to the new platform, it will look very different when you log on tomorrow, Thursday, March 10.
The tabs at the top will disappear. In their place, you'll see an incredibly ugly photo ribbon that includes the five most recent photos you've posted to your wall. Here's an example I found on … [Read more...]
Hyper-local Patch.com covers 600+ communities
Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
How would you use this fun photo tool for publicity?
I found a very cool website where you can insert photos of yourself or others into other photos and create your own custom photos that really attract attention.
It's PhotoFunia.com. Insert your photo onto a … [Read more...]
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
Make event promotion/PR easy: 27 questions spark ideas
When you're brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity.
The answers will help you identify juicy angles, … [Read more...]
Free, colorful data charts for your website, blog
Looking for a graphic to illustrate a blog post you're writing or a presentation you're creating?
Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and … [Read more...]
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes:
"I work for a large county government that has a variety of groundbreaking/grand opening events.
"The facilities range from libraries, parks and public safety buildings to homeless shelters … [Read more...]
How to build a strong brand so competitors can’t define you
How do you feel when you see the name McDonald’s?
In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.” Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris. And that’s reassuring.
How about this one? Gillette. I think “safe” and … [Read more...]6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you.
Here are 6 tips on how to generate publicity from breaking news.
Update: We'll be discussing these tips and many others during the webinar "[Read more...]
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