Business newspapers and magazines like to sponsor contests for readers. The contests are also a great way to generate publicity, even if you're not sure you'll win. Here's a great example. On a lark, Jo Steinberg, president of Midland Health Testing Services Inc. in Milwaukee, Wisconsin, joined the "Fittest CEO" contest sponsored by the Small … [Read more...]
Do Business in Your Bathrobe Day Feb. 12
If you're one of those entrepreneurs who's luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity.
Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your … [Read more...]
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]
Balloon artist sculpts Borat
When I wrote my latest special report titled "How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue," I gave lots of examples of smart Publicity Hounds who have done just that. Here's another. When Russian-born balloon artist Irina Patterson of Miami, … [Read more...]
Photo tips: It’s a camera, not a gun
If you're taking publicity photos for your organization, or you're hiring a freelance photographer to do it for you, keep in mind these photo tips courtesy of Sean McManus. I particularly like the one titled "No firing squad": "It's a camera, not a gun. Smile. Or at least, don't look so terrified. People often shoot photos against walls to get … [Read more...]
Embedded cartoon animates press releases
If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
Big magazines want your briefs
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page, they sometimes end up with a hole on … [Read more...]
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
8 kinds of visuals to enhance your story
If you pitch environmental journalists, take a look at this post from the Green Media Toolshed about the importance of visuals with a story, and eight different types of visuals.
The tips come from journalists at the [Read more...]
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I'm planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? … [Read more...]
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