Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
8 kinds of visuals to enhance your story
If you pitch environmental journalists, take a look at this post from the Green Media Toolshed about the importance of visuals with a story, and eight different types of visuals.
The tips come from journalists at the [Read more...]
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I'm planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? … [Read more...]
Photo captions require care, accuracy
In my newspaper days, incorrect or poorly written captions caused more problems, and required more corrections, than any other part of the newspaper.
If you can learn how to write great captions for photos you submit to the media, you will increase the chances of an accurate caption that doesn't require a correction the following … [Read more...]
Find a photographer at Look Better Online
Suzanne Falter-Barns, the expert at building your platform, passes along this great tip for anyone who needs a good-quality photo, but doesn't want to resort to using the photographer at the local department store, or the camera in cousin Louie's cellphone. Check out [Read more...]
Publicity photos will look better if you follow these tips
If you're taking your own photos and submitting them to the media, increase your chances of getting them printed by following tips from Gregg McLachlan at the Newscollege website. They include: ---No "execution-at-dawn" photos. ---No photos of people smiling when the subject matter … [Read more...]
Ground-breaking photos are still dull–even in the New York Times
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You'll have to sign up at the New York Tims website in order to [Read more...]
Publicity tip: Know when it’s OK to use stock photos in your PR campaign
Ann Van Wagener, design editor at the Poynter Institute, reminds … [Read more...]
Publicity tips–Avoid boring press conferences, ground-breakings, ribbon-cuttings, check-passings,
When Harley-Davidson unveiled plans last week for a $95 million museum here in Milwaukee, the Milwaukee Journal Sentinel splashed a big beautiful color … [Read more...]
Alternatives to the cliche ribbon-cutting photo
A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. "That's an oxymoron," I said. "The media don't love ribbon-cuttings. They despise them." As I've explained in the ebook I wrote last year … [Read more...]