If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page, they sometimes end up with a hole on … [Read more...]
In my newspaper days, incorrect or poorly written captions caused more problems, and required more corrections, than any other part of the newspaper.
If you can learn how to write great captions for photos you submit to the media, you will increase the chances of an accurate caption that doesn't require a correction the following … [Read more...]
Suzanne Falter-Barns, the expert at building your platform, passes along this great tip for anyone who needs a good-quality photo, but doesn't want to resort to using the photographer at the local department store, or the camera in cousin Louie's cellphone. Check out [Read more...]
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You'll have to sign up at the New York Tims website in order to [Read more...]