I never guarantee you'll get publicity by following my tips. But this tip falls into the category of an "almost guarantee." While watching the local FOX TV news recently, I saw a short news item about a group of first-graders at a Milwaukee elementary school. They were shown singing a song to the tune of "Old McDonald Had a Farm." But instead of … [Read more...]
Stop passing checks and passing it off as news
Publicity Hound Marilynn Mobley of Atlanta, Georgia writes with this comment about my advice two weeks ago to stop staging boring check-passing photos: "AMEN to your advice about how dreadful 'passing the check' photos are. I thought you might be interested to know that they can actually be dangerous as well. "Recently, I picked up a magazine to … [Read more...]
Buckle Up Florida campaign gets ideas galore
Jennifer Marko of Tampa, Florida wantes to know how to promote the "Buckle Up Florida" campaign designed to encourage people to use their seatbelts. Here are a few ideas. From Dan Limbach of Oak Park, Illinois: Give an unusual twist to the concept of the "cutest baby" photo contest. Ask people to submit the most unusual, cutest or most … [Read more...]