We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big … [Read more...]
If you're trying to get onto local radio stations, but you don't have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy.
Tie it into a month of the year that's related to your topic, and you just might generate some valuable free exposure for … [Read more...]
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.
But hurry. This story may be old news by the end of the week.
Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation … [Read more...]
In this week's issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts.
I suggested that therapists, sports coaches, etiquette experts and … [Read more...]
If you want publicity in traditional media for a food-related story, don't miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here's a quick summary, but please read the entire … [Read more...]