We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big … [Read more...]
Offer 30-second spots featuring ‘how to’ tips for local radio
If you're trying to get onto local radio stations, but you don't have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy.
Tie it into a month of the year that's related to your topic, and you just might generate some valuable free exposure for … [Read more...]
Top 10 ways to get free publicity from the Tiger Woods mess
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.
But hurry. This story may be old news by the end of the week.
Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation … [Read more...]
Speakers, publicize your speaking engagements these 9 ways
If you do free or paid speaking engagements, there are opportunities galore to get in front of audiences that need to hear whay you have to say.
But some Publicity Hounds don't quite know where to begin. In Friday's issue of the SpeakerNet News ezine, [Read more...]
Author explains how to apologize, after outbursts by celebs
In this week's issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts.
I suggested that therapists, sports coaches, etiquette experts and … [Read more...]
Indie filmmakers need tips for promoting Soviet Union movie
Maria Antonia of New York, N.Y., writes:
"I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called 'Under Jakob's Ladder.'
"Set in the Soviet Union in 1941, it's based on a true story about … [Read more...]
Join me on VoiceAmerica Friday for my best publicity tips
When a producer calls you and needs you to fill in for a guest who has canceled, move a mountain if you must, and say yes.
That's what I did when Jon Missall of VoiceAmerica Business Network called yesterday afternoon and asked if I'd serve as a fill-in on the PRInsider show this morning with Maureen Kedes. … [Read more...]
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
Top food trends and how PR people should pitch them
If you want publicity in traditional media for a food-related story, don't miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here's a quick summary, but please read the entire … [Read more...]
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: "I've recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin showing small businesses how to do the … [Read more...]
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