Marketing | The Publicity Hound

March 23, 2005 by Joan Stewart

Machine shop can use trade shows, clever mailings

Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts.

From Toni Graeme of Victoria, BC, Canada:

"How about a brainstorming group with someone from the advertising … [Read more...]

March 22, 2005 by Joan Stewart

Give a wacky award

There's nothing funny about the campaign by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases.

But the Michigan Lawsuit Abuse Watch, a group that supports the anti-lawsuit campaign, made this Hound howl with laughter when I read a newspaper article recently about a contest it … [Read more...]

March 22, 2005 by Joan Stewart

Apple theme perfect for resume writer’s 30th anniversary

Doris Appelbaum of Milwaukee, Wisconsin owns a resume writing and career consulting business that will celebrate its 30th birthday in April. She wants to have an open house for clients but also wants to generate publicity for the anniversary without inviting everyone. She also needs ideas on how to play off the apple theme.

From Dave … [Read more...]

March 22, 2005 by Joan Stewart

How to find PR clients

Pitching business journals is one of the most effective ways to tell your story to the local business community.

Publicity Hound Jim Nugent shares his own idea: scan the "Help Wanted" classified ads. "Knowing what companies are hiring points to likely prospects. And ads seeking public relations or publicity staffers or part-timers also … [Read more...]

January 1, 2003 by Joan Stewart

Giftlist

This page has been moved. Please click here to view the page. … [Read more...]