Real estate coach Jim Gillespie of Temecula, California has a publicity idea that will have the media tripping over each other to interview you. Rent a movie theater in your neighborhood. Then invite anyone who you want to do business with to attend a free before- or after-hours session in which they play video games on the big screen, complete … [Read more...]
Trade shows are great places to take reporters to lunch and to generate all kinds of publicity. Among the thousands of attendees at trade shows, you'll sometimes find hundreds of reporters who are hungry for stories about new products and interesting people behind the products. But you must do your homework. --Even before you pack your suitcase, … [Read more...]
During a telesphone seminar for Publicity Hounds in my mentoring program, one of my mentees asked how she can find labor statistics for a particular industry.
The first answer that came to mind was the U.S. Department of Labor. But a much easier source, I said, might be a trade association. If you aren't using trade associations … [Read more...]
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and … [Read more...]
OK, so it isn't exactly free publicity. But I think its intriguing that an entire industry is being built around getting people's product in front of celebrities like Oprah and Paris Hilton.
Publicist Robert Smith wanted something more than the standard brochure to set himself apart from all the other public relations practitioners in the U.S.
So after seeing a tip in this newsletter about starting his own TV show, courtesy of his local cable TV station's public access channel, he tried it.
"I had never heard of getting a … [Read more...]
Publicity Hounds have tips for Melissa Pagan of Tequesta, Florida. She works for a performing arts troupe that specializes in children's entertainment. Their live shows have an education component that focuses on literacy, and some of their school programs address test-taking tips and techniques for relieving the anxiety of the high-stakes … [Read more...]
Too many Publicity Hounds are much too nice when introducing a new product or service that's heads above the one offered by the competition.
Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what makes it better than the … [Read more...]
Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator.
From Jan Cannon of Boston, Massachusetts:
Some lawyers videotape depositions. They might be an … [Read more...]
Remember those New Year's Resolutions you made months ago about keeping in closer touch with the media? If you'v forgotten them, get back into the saddle and jump-start your own publicity campaign, or your client's.
--Vow to make one new media contact each month. That could mean asking areporter to lunch, or sending an article to a … [Read more...]