Thanks to Publicity Hound Paul Furiga of Pittsburgh, Pennsylvania for tipping us off to this story in the Pittsburgh Business Times. It's about how the state of Pennsylvania is posting at its website blog items written by travelers making road trips across the state. "It seems the state is pretty tightly controlling where the bloggers go … [Read more...]
Washington, D.C. free daily hawks issues
A story in Friday's Washington Post says that with circulation cooling off, competition heating up and retail distribution thinning out, the Washington City Paper took to the streets last week, deploying 20 hawkers to offer the paper … [Read more...]
Help This Hound promote a glare eliminator
John Cicale of Deptford, New Jersey writes: "I invented and produced the Glare Eliminator, with my own money. It's a reusable static cling headlight window tint that cuts glare from your driver's side window. It clings to the inside of your window, and when you're finished with it, you simply peel it off, place it on a piece of cardboard and store … [Read more...]
Write special reports
If you aren't writing special reports to help your customers help themselves, or to create a quick and easy product, you're missing a wonderful chance to become better known and create an easy revenue stream. The secret is to choose topics that are only an inch wide, and then present content that goes a mile deep. Getting started is easy. Just … [Read more...]
A free hotline will get you great publicity
Everyone loves free, helpful information. Your customers and clients are no different. So why not create a free hotline where they can call and ask a question about how to use your product or service? Or suggest a product or service they'd like to see you offer. Or get a helpful recorded tip of the day. Or ask you a question about a particular … [Read more...]
Promoting a law firm anniversary
Chris Joy of Methuan, Massachusetts wants to know how she can promote her client, an old and well-established law firm that merged with another firm. The new firm is celebrating its fifth anniversary. From Nicole Lipson of Marietta, Georgia: "To celebrate five years, each lawyer could pledge five hours a month for the next year to do pro bono … [Read more...]
A high profile can help when your company is for sale
Publicity Hounds usually use the strategies they read about here to sell more products or services, promote books, get speaking engagements, promote a nonprofit, position themselves as experts, or offset negative publicity. Here's another time when you should try to get the media's attention: When your company is for sale. Last year, PestPatrol, … [Read more...]
A great way to get more PR clients
If you work in the PR industry and you're fishing for new clients, here's a clever way to hook 'em. Choose a company that you're dying to work with. Then keep your eyes open for coverage their competitors are getting. When you see a story written about a competitor, clip it and send it along with a post-it note to one of the key decision-makers at … [Read more...]
Create something that’s uniquely you to get publicity
John Gray didn't tell us that men and women approach the world in a different way. He told us that men are from Mars and women are from Venus. That's his concept and he owns it. When you see a fit and trim guy named Jarrod holding up a pair of oversized pants in front of him, you think of Subway. When you hear the word Amazon, you probably think … [Read more...]
Host a teleseminar and sell it as a product
If you aren't hosting telephone seminars for your clients and customers, you're missing a valuable marketing tool. Here are some of the ways you can use these fast, easy and inexpensive learning tools, more commonly referred to as "teleseminars." --Use them to build customer loyalty. You can offer them for free and explain how customers can better … [Read more...]