Many PR firms' websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more … [Read more...]
Better Business Bureau logo lends credibility for publicity, Internet marketing
As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB [Read more...]
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His … [Read more...]
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the … [Read more...]
How do you pitch an idea to McDonald’s, Burger King?
Publicity Hound Jon Merz of Albany, New York writes:
"I have an idea for a great publicity campaign for McDonald's or Burger King that involves a joint venture with my business. The problem is, these companies say they don't accept unsolicited publicity ideas.
"My question is this: how do I get some type of audience with them … [Read more...]
31 ways to market with free publicity
The January issue of The Advisor, the monthly newsletter for the American Society for Safety Engineers, includes a cover story I wrote for them on "31 ways to market with free publicity." When I wrote the article, it didn't take me long to come with the ideas. Many of them are the same things you … [Read more...]
How to promote safety and security products
Tracey Hawkins of Kansas City, Missouri writes: "I own a business that sells safety and security products--everything from pepper spray to door alarms, fire extinguishers and more. There is no clear leader in this field. I want to be the company known for safety and security products. "I have a [Read more...]
Address the expectations of your PR clients
When a meeting planner wants to hire me, or a PR firm wants me to train their staff on how to generate publicity, or someone says they want to join The Publicity Hound Mentor Program, the first question I ask is, "What, exactly, do you want me to help you do?" Occasionally, somebody says, "I want you to get me on 'Oprah'." Or "I want our PR … [Read more...]
Use Meetup.com in your publicity campaign
If you're looking for a group with interests similar to yours and near your own community, or you want to target a group of people with a particular interest, consider Meetup.com. Formed in New York three years ago, the group has spawned smaller groups in 1,432 cities worldwide, including more than 1,200 in the United States. Pick a topic … [Read more...]
Share your experiences on Voice America Network
Several Publicity Hounds have asked my opinion on Voice America Network, the single largest producer of Internet talk radio programming in the world, with more than 100 hosts who broadcast over three branded networks (health, business and VoiceAmerica variety). One person in my mentor program was "offered" a $5,000 package to have his own … [Read more...]
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