One of the best ways to promote your business is to get into other people's books, which have a long shelf life. Here's another opportunity to do just that. Fred Hueston and Lyna Farkas of the "Growing Your Business" radio show are writing a book, and they're looking for stories … [Read more...]
Celebrity addresses can be yours for $1
I just got my hands on the mailing addresses for the agent, publicist or manager of these celebrities:
Jodie Foster Meg Ryan Maggie Gyllenhaal Diana Krall Elizabeth Perkins Ming-NaI received an email from ContactAnyCelebrity.com, … [Read more...]
Germ-laden purse can make you sick
When I found a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified How long has THAT been there, I wondered. And how many people have seen it and said nothing? The next day, I read the first item in Marilee Tolen's ezine, titled [Read more...]
A national TV show is yours for $400 a month
If you've always wanted to have your own national TV show, but you don't have the energy to make all the right contacts in New York or Hollywood, that's OK. You can have your own show for less than $400 a month. Don't have $400 to spend? You can have the show anyway and actually make a profit by selling sponsorships. The show can help you drum … [Read more...]
Art marketers get a taste of January telesummit
I just hung up the phone after being part of tonight's "virtual telesummit opening reception party" for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I'm impressed! Before I started my business more than a decade … [Read more...]
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a … [Read more...]
Help wanted with difficult marketing client
Marketing consultant Karla Swita of Mosinee, Wisconsin writes: "You know the guy who says 'Word of mouth has gotten me this far, so why should I pay for marketing now?' Well, he's my client. "I'd love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I'm tapped out of ideas on how to … [Read more...]
Information products out of date? Give ’em a new twist
My article in the October issue of Professional Speaker magazine, the trade magazine for the National Speakers Association, offers 11 ideas on how authors, speakers and experts can come up with new products simply by giving their old products a new twist. They include: Get rid of those old … [Read more...]
How to promote classical music company for babies
Publicity Hound Adam Adelman of Fairfax, California writes: "My wife and I have launched a company called Juno Baby and we're an award-winning and critically-acclaimed premium creator of infant/toddler music and media. "All of our original music was scored for and performed by actual orchestral musicians. All of the original music was written by … [Read more...]
Children’s book about divorce needs marketing tips
Author DK Simoneau of Lakewood, Colorado writes: "I have written a children's picture book, 'We're Having A Tuesday' that focuses on the issue of divorce. It goes beyond the typical book that centers on divorce not being the child's fault. Instead, it's a communication tool meant to … [Read more...]
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