One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people's email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an email that asks: … [Read more...]
Alternative newspapers should be taken seriously
If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don't take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That's the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week's edition of [Read more...]
Social networking sites: The 30 most useful
Having a difficult time understanding the dozens of social networking sites, how to use them in your publicity campaign, and which to use first? Check out this fabulous list, in order of importance, courtesy of Jane Copland at SEOmoz.org. She … [Read more...]
Voiceover talent needs ideas to promote himself
Ginger Bell of Tyler, Texas writes: "After spending 20 years in radio, my husband launched his own production studio five years ago. With a 'voice like God' and a smooth delivery, he has stayed fairly busy creating commercials for local radio and television production departments and providing voiceovers for commercial shoots. He even has acquired … [Read more...]
Top 150 marketing blogs in U.S.
One of the best ways to generate publicity is to create a "Top 10" list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik's "Top 150 Marketing Blogs" list shows how to do it. I like five things about this … [Read more...]
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. "Publicity in the Music Industry: A One Day Seminar" features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los … [Read more...]
Greeting card/stationery company needs marketing tips
Lisa Tomlinson from Oakland, California writes: "I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don't have a bricks-and-mortar shop, but our office … [Read more...]
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]
Art marketing gets a boost with eBay
Here's a tip for artists who are looking for another marketing channel. It's courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She … [Read more...]
Information products: A major revenue stream
If you've toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book "From Entrepreneur to Infopreneur" by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie's book. In it, I discuss my [Read more...]
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