Sara Holliday of Poway, California writes: "I specialize in pre- and post-natal fitness and relationship issues. "I've had a lot of press: Oprah & Friends Radio, Martha Stewart Living Radio, Playboy Radio, PBS Radio, KABC, KNBC and KTLA, and I'm a columnist for several women's health and fitness publications. "But it hasn't led to an … [Read more...]
Green marketing: 5 simple rules to follow
If your product isn't environmentally friendly, or the marketing message for your green product is poorly planned, consumer groups will be all over you, like they were when they targeted Home Depot for sustainable harvested wood, Nike for child labor practices, and McDonald's for Styrofoam clamshells and obesity. This article by Jacquelyn … [Read more...]
Ali Brown’s 2008 ‘Blueprint-in-a-Box’ is ready
I've worked hard to build my business to the point where I don't have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road. I do most of my work in my pajamas, or jeans and a T-shirt. About 98 percent of my revenue is generated in front of my computer, where I can also promote myself to … [Read more...]
Whole Foods magazine will feature only its own products
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine.
But don't waste your time pitching if your product isn't sold there or if you think a story in the magazine can help get your product onto store shelves.
That's the advice from editor Jerry Shaver, editor in … [Read more...]
Personal trainer for Boomers needs promotion ideas
Darcy Silvers of Bristol, Pennsylvania writes: "A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business. "He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the … [Read more...]
Pay-per-placement PR pros and cons
If you're on a shoestring budget, pay-per-placement PR isn't for you.
But if you have the money to spend, it can land you on a top TV show or in a top-tier newspaper or magazine quicker than if you tried to pitch yourself.
Rather than paying a publicist or PR firm a retainer, regardless of whether they generate publicity for you, … [Read more...]
Decorators’ trade group needs publicity ideas
Nicka Stewart of Middletown, New Jersey writes:
"I started an organization with a partner last May. The Decorators' Alliance of North America offers professional affiliation, certification and continuing education for interior decorators. DANA is dedicated to the … [Read more...]
Celebrity sports gala wants items for gift bags, auctions
Larry King, Mary Hart and Tommy Lasorda are hosting the Professional Baseball Scouts Foundation's "In the Spirit of the Game" 5th annual event on January 19 at the Hyatt Regency Century Plaza Hotel in Los Angeles.
The event will draw many high-profile baseball players and coaches as well as celebrities like Alyssa Milano, Don Johnson, … [Read more...]
Fiskars’ word-of-mouth campaign a success
Here's an example of a clever PR campaign that relied not on traditional media coverage but on word-of-mouth buzz and a huge online community that just keeps growing. The campaign---sponsored by Fiskars, the company best known for it's orange-handle scissors, in conjunction with the Brains on … [Read more...]
Black Friday can be like gold for Publicity Hounds
Black Friday, the day after Thanksgiving, is aptly named as the day when retailers shift into profitability or move "into the black." But it can be like gold for Publicity Hounds. Here's why: First, the media are often working with skeleton staffs. Second, PR people and even some publicists take the day off. That means less competition for … [Read more...]
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