If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: --Many of these magazines have high circulations. --Many readers are Frequent Flyers, among the most educated and affluent … [Read more...]
17 new trade publications
Add these 17 trade magazines to your media database, then send your photos, news releases and new product announcements. But first, study the magazines carefully so you know whether your idea is a good fit. You can sign up for a complimentary subscription to any of [Read more...]
Publishers launch new trade publications
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they'd like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea is a good fit. … [Read more...]
Pitch “surprise” destination stories to inflight magazines
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, "The Sopranos."
That's why the entire special section that profiled South Jersey, featured in a recent issue of US Airways' Attache magazine, was such a pleasant surprise.
"In the … [Read more...]
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