Lots of Publicity Hounds spend far too much time crafting the perfect pitch and ignoring a marketing tool that can get them in front of journalists: their bio. At Publishers Marketing Association University in Washington, D.C., last week, I cringed when I heard national correspondent [Read more...]
Write a thumbnail bio for the end of your articles
While en route to a speaking engagement, I found a page in Airtran Airways' in-flight magazine that's a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email address and website URL. You can … [Read more...]
Fodder for bios
A frustrated Publicity Hound wrote to me recently, asking how she can write an interesting bio, even if she doesn't have any "newsworthy" accomplishments.
"How can you write a bio when you don't have an MBA, have never received any awards, and haven't appeared on TV or radio or in magazines?" she asks.
Bios or professional … [Read more...]