Here are the biggest mistakes people make when they pitch TV talk show producers. They pitch a producer whose name they added to their Rolodex four years ago, but they haven't contacted the producer since then. They contact the wrong producer at the show and don't know who's the correct one for their topic. The lead the pitch with their book … [Read more...]
Radio talk show guests have two more items to add to their pre-show checklist
Publicity Hound Carol White of RLI Press in Wilson, Oregon adds to last week's item about things to … [Read more...]
Radio talk show guests need checklist of things to do before the show begins
I just got off the phone with Pam Newman, who interviewed me for one hour on her program "Unlocking the Secrets of Your Small Business" on Hot Talk 1510 AM Radio in Kansas City about how small business people can generate free publicity. I called in about 5 minutes before the hour, as instructed, then listened to the commercials that aired before … [Read more...]
Dole shrivels by not responding to ‘Dateline’ story on bagged lettuce
Dole, the world's largest producer and marketer of fresh vegetables, is hiding behind its attorneys, while a scathing report on tonight's "Dateline" most likely will send sales of … [Read more...]
Gossip columnists tell what happens when celebrity publicists say ‘no comment’
When the gossip mags are tracking down a rumor about a celebrity, how do they know when they've struck gold?
When they call the celebrity's publicist, and the publicist says "no comment."
Talk radio shows can help you promote your product, service, cause or issue
Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show---whether it's national shows like Howard Stern or [Read more...]
Questions reporters ask might be offbeat, unexpected
I'm going to ask you three questions and I want you to take as much time as you need to think about each one before you answer. Here we go: ---If you could have dinner with anyone, living or dead, who would it be? And why? ---If you were on a desert island, what three CDs would you take along, and why? ---If you won the lottery today, describe … [Read more...]
Forget the cufflinks on TV, guys
If you're a guy, and your local TV station wants to interview you, how would you dress?
If you're in the corporate world, the logical assumption might be a dark suit, white shirt, red tie and gold cufflinks.
Sandy Dumont, also known as The Image Architect, says that would be a … [Read more...]
Clear pronunciation needed for a stint on NPR
Among the most loyal listeners of National Public Radio--ready for this?--are taxi cab drivers in Washington, D.C. and probably those elsewhere through the United States. Many listeners who are non-English speaking immigrants say that NPR and public radio in general give them the best information and the clearest diction on American radio. They … [Read more...]
Why food bribes work with broadcast media
The Milwaukee Brewers are off to a good start this year--yet another reminder of how using food to entice reproters to cover your story works. While Harley-Davidson was welcoming several hundred thousand bikers at its giant 100th anniversary reunion in Milwaukee several years ago, popular afternoon drive-time talk show host Mark Belling opened … [Read more...]
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