This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: [Read more...]
Offer journalists, bloggers a Skype interview with you or your expert
The more "extras" you can offer journalists and bloggers when you pitch, the more you increase your chances they'll cover your story.
When pitching, even print media, offer a Skype interview with yourself, or your … [Read more...]
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question.
It's easier than … [Read more...]
Radio publicity: More tips to make hosts love you
This guest post, the second of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast [Read more...]
Radio interviews are tricky: How to be a perfect guest
This guest post, the first of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast [Read more...]
Give the media options and multiple spokespersons
This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who … [Read more...]
Ask anyone you’re interviewing this killer question
You don't have to be a headhunter to ask probing questions that reveal somebody's true grit, talent and tenacity.
Here's one from Lou Adler, a headhunter and author of the books Hire With Your Head and The Essential Guide for Hiring and Getting Hired:
"What single project or task … [Read more...]
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012:
We really rocked the "Get On TV" webinar yesterday. Here's the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here.
* * … [Read more...]
Don’t freak if reporter asks, ‘OK to record our interview?’
It starts innocently enough when you meet a reporter for lunch at a local restaurant.
You spend the first 10 minutes making nice, and then the reporter pulls a notebook and pen out of his pocket.
After the first few easy questions to put you at … [Read more...]
5 reasons it’s OK to say “I don’t know” in interviews
The next time a reporter interviews you, and you don't know the answer to a question, resist the urge to panic. Too many interview subjects think reporters expect them to know all the answers to every potential question. Reporters don't. All they want is a good story. Here, then, are five reasons why it's OK to say "I don't know" during an … [Read more...]
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