What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to … [Read more...]
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part.
It really isn't. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you're booked to the second you walk out of the recording studio, after the … [Read more...]
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
Let's see how savvy you are when it comes to interviewing with journalists. Which of the following would you consider a trick question: A. "What's your annual revenue?" B. "I know you feel uncomfortable commenting on that topic, but how … [Read more...]
As more newspapers and magazines cut staff, don't be surprised if a journalist who you pitch---or one who finds you … [Read more...]
I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera.
This week, you get not one, but two videos. Each can best be described as, uh, a "teaching moment." Both authors start stumbling, right out of the gate.
In the first video, author Uri Man's comments are so inappropriate that he … [Read more...]
You're being interviewed by a magazine reporter who clearly doesn't understand the topic, despite your best efforts to explain it over and over again.
What do you do?
That's what a graduate of The Publicity Hound Mentor Program asked me just now.
At least 7 out of 10 Publicity Hounds who beg me to help them get booked on "Oprah" or other big TV shows have no business being there. Either their topic isn't a good fit for the show, or they can't articulate a convincing pitch in 15 seconds or less. Yet they continue to flood the producers with lousy pitches, thus labeling themselves … [Read more...]
It happened again---not to two starry-eyed, naive news sources who sat in front of the TV cameras for the first time---but to two political insiders who should have know better. I call it microphonitis---blabbering on and on about private matters and personal opinions and even uttering obscenities---while a microphone is pinned to your … [Read more...]
If a reporter contacts you unexpectedly and asks for an interview in the next few days, and you don't feel entirely ready, how do you prepare? That's what Leilie McKinley of Soaring-Phoenix.com, one of my business coaches, just called to ask. A reporter … [Read more...]