Tips, Tricks & Tools for Free Publicity
by Joan Stewart
What's a valuable, time-saving tool that every Publicity Hound should use?
Publicist Renee Young can tell you. Her client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on this morning's "Good Morning America" as a result.
by Joan Stewart
If you're trying to pitch a certain reporter or columnist, learn all you can about the kinds of stories they write. But how can you do that if you don't know where to look? Easy. Go to Google Alerts and type in the reporter's name, then wait for Google to feed you a list of articles the … [Read more...]
by Joan Stewart
Anyone who's been following this blog for awhile knows what I'm referring to when I use the term Media Mutt. It's somebody who doesn't belong in the same league as a Publicity Hound. MMs do silly things like call reporters and ask, "Can you tell me if you got my news release?" MMs order TV reporters and camera people to "get out of my lobby … [Read more...]
by Joan Stewart
Here's a big mistake that many PR people make when they start writing a press release. They write the release for only one audience: the media. Twenty years ago, when most of us were snail-mailing releases, that would have been fine. But today, you should be writing press releases so people in your target audience, not just the media, can find … [Read more...]
by Joan Stewart
Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, "The Publicity Hound's Tips of the Week," and you can read the question and all … [Read more...]
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